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! 12

Feb

Etnology #4: Hyperpersonalization

Being able to follow a customer across channels gives you tremendous power. You know what to offer him tailored to his needs (read desires). And when you know that, you just need to step in at the right time.

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Oct

Etnology #3: Super apps

Superaplikace. Super... co? "The next big thing" v digitálním světě. Stále více značek investuje do budování digitálních ekosystémů...

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